PetSaver Is Awarded The Philanthropy & Outstanding Small Business Award

PetSaver is proud and humbled to be awarded a Philanthropy & Outstanding Small Business Award byThe Genesee Valley Chapter of the Association of Fundraising Professionals. Our Shelter Feeding Program could not have been possible without our amazing customer support and the caring and loving work both Lollypop Farm, The Humane Society Of Greater Rochester & the amazing team downtown at Rochester Animal Services! PetSaver loves giving back to our Rochester community and helping pets that are in need. Thank you to everyone who understands and makes a deliberate choice to shop local and fuel our community!


For Russell Herman, supporting the care of homeless pets seems natural.

“I can’t adopt them all myself,” says the CEO and co-owner of PetSaver Healthy Pet Superstore.

PetSaver, which offers natural, holistic pet foods at stores in Brighton, Greece and Webster, allows Herman to act upon his concern for homeless animals. Founded in 1994, the firm has come to help over 15 animal shelters and rescue groups take care of their charges. Its relatively new Shelter Feeding Program has proved particularly beneficial to two local shelters: Lollypop Farm and the city of Rochester’s facility.

“We were able to put together a program that supplies about 50,000 pounds of food a year for the homeless dogs and cats,” Herman explains.

Members of PetSaver’s Loyalty Program can convert the points they earn with their purchases to cash and use it to help defray the Shelter Feeding Program’s approximately $60,000 annual cost. In addition, whenever a customer adopts a dog or cat from a shelter, the company donates $10 to that facility. Those donations total about $10,000 a year, according to Herman.

In addition to helping organizations that care for homeless animals, PetSaver donates 10 percent of its Independence and Memorial Day sales totals to Rochester’s Veterans Outreach Center each year.

“I have two children in the military,” Herman explains. “I know the sacrifice that they have given.”
—Mike Costanza // Rochester Business Journal


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